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Advertising/Promotion
The shoes come with video artwork that features pink roses, rock doves, the Cypriot landscape and other imagery related to Aphrodite. These videos can later be personalized by the wearer. A video overlay with a phone number, email address, and other customizable graphics is included for promotion.
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The shoe also has a speaker in the back of the heel, which plays audio tracks of environmental phenomena associated with Aphrodite: the sound of the ocean at Petra tou Romiou (Aphrodite's birthplace), the waterfall from the Baths of Aphrodite in Cyprus, the cooing of pigeons and other birds.
Audio and visual media, such as new heel tones, will be downloaded from the Platforms website, in a similar manner to downloading cell phone ring tones.
Read more about the Platforms Functionality in community or safety.
